A salesforce dealer portal is a web-based platform that enables car dealerships to manage and track their sales, customer relationships, and other business processes using Salesforce software. Here are a few potential use cases for a salesforce dealer portal:

1. Customer relationship management: Dealerships can use the portal to store and manage customer information, including contact details, purchase history, and preferences. This information can be used to personalize communication with customers and improve the sales process.
2. Sales tracking: The portal can be used to track and manage sales leads, as well as to monitor the progress of sales deals from start to finish. This can help dealerships identify trends and optimize their sales processes.
3. Inventory management: The portal can be used to track and manage the dealership's inventory, including the make, model, and condition of each vehicle. This information can be used to optimize pricing and marketing strategies.
4. Service scheduling and tracking: Dealerships can use the portal to schedule and track service appointments for customers, as well as to record the services performed and any parts used. This can help dealerships streamline their service processes and improve customer satisfaction.
5. Marketing and advertising: The portal can be used to create and manage marketing campaigns, as well as to track the effectiveness of these campaigns. This can help dealerships reach their target audience and drive sales.

To build a salesforce dealer portal using Salesforce, you will need to follow these steps:

1. Set up a Salesforce account: If you don't already have a Salesforce account, you will need to sign up for one. You can choose from a variety of Salesforce editions, depending on your business needs.
2. Determine your business requirements: Before you begin building your portal, it's important to understand your business needs and goals. Identify the features and functionality that you want to include in your portal, and consider how these will help you achieve your business objectives.
3. Create a custom object: In Salesforce, a custom object is a database table that stores data specific to your business. You will need to create a custom object to store information about your dealership, such as customer data, sales data, and inventory data.
4. Design the user interface: Next, you will need to design the user interface for your portal. This will involve creating layouts and forms that allow users to input and view data, as well as creating custom pages and tabs to navigate the portal.
5. Implement the functionality: Once you have designed the user interface, you will need to implement the functionality of your portal. This will involve writing Apex code (Salesforce's programming language) and creating custom Lightning components (Salesforce's UI framework) to bring your portal to life.
6. Test and deploy your portal: Before you launch your portal, it's important to test it thoroughly to ensure that it is functioning as expected. Once you are satisfied with the performance of your portal, you can deploy it to your users.

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